New brand

Creating a brand

A brand new private label for the ‘value for money’ segment in Finland — under the parent brand Kesko. The full scoop included name, a new packaging concept, visual identity and communication. The new private label was launched in 2014.

K menu is a private label in the value for money segment in Finland that was launched under the umberella brand Kesko in 2014. Our assignment included creation of brand name, visual identity, a new packaging concept and communication.