New Vision

New visual Identity

NEW VISION is a charity organization that offers free eye tests and provides free glasses to children in Mali, West Africa. The visual identity mirrors exactly what they do - the logotype is based on symbols used in eye tests for illiterates, the colours are based on red-green color blindness tests. The identity itself, became a proper eye test.

Result

Until December 2018, more than 10 000 children have been screened up until and 1600 children has got new glasses.