Shaping the way we live

We developed the brand positioning for Skanska – “The knowledge and foresight to shape the way we live" and from this we visually translated it into the design concept “Shaping” with an image style that is optimistic, confident, clear, and bright. A core feature of every image is the presence of clear direction, angles, and shapes. Combined with natural and vibrant colors tones, and high quality craftmanship, the images tell the story of how Skanska shapes the way we live.