Scope of work
Our assignment was to bring this new purpose to life, through identity and communication - insightful, relevant, powerful and effective across 8 countries, touchpoints, channels, time and space. And most of all, with the credibility show that it is a new, transformed Vattenfall, on the way to new, cleaner and broader goals.
Central to the story of Vattenfall's ability to think bigger and see life in a broader perspective is the lens - both a foundation for a brand storytelling device and the symbol for the new Vattenfall.
Launched in April 2018. All-time high preference (since 2012) during Q4 2018.