Broader thinking

Vattenfall was once an appreciated, popular, and iconic brand, proudly owned by the people (in Sweden). But after controversial investments and challenged expansions into coal and gas, Vattenfall had lost the Swedish people's trust. With new commercial goals and the ambition to regain confidence from employees, customers, partners, and owners, as well as being established as one of Europe's leading energy companies, a new purpose was set: "We exist to power climate smarter living".