Payment architects
Verifone
Global digital design experience
User research
UX design
Digital design
Digital strategy
A global leader of not only payment devices, but also the entire payments system, Verifone had through acquisitions grown to also encompass e-commerce and much more. As the “Payments Architect” shaping ecosystems for an ever-evolving world of commerce, the identity is centered around an idea of interconnected modularity that not only feels physically tangible but also emphasizes the digital to create a truly omni-commerce experience. With the interconnected “dots” at the core, everything from the logotype to the typeface was redesigned and shaped into a flexible, visually striking system: 3D shapes, conceptual iconography, interactive icons, and a web design, thereby creating a fully immersive experience, ensuring brand consistency in all channels, and providing endless variation potential that serves Verifone’s physical devices, digital products, services, and environments.
Our approach.
To solve these challenges, we conducted extensive research to understand Verifone's target audiences and their needs. We created a comprehensive digital strategy that in turn led to a user-friendly website design and a streamlined user experience. Our team worked closely with Verifone team members to ensure the new website accurately reflected the company's brand and values while also showcasing its extensive product portfolio in a simpler way.
Business needs.
The goal was to improve conversion rates, create quality leads, enhance the company's image as a thought leader and reduce support inquiries by delivering clear and informative content.
