Zoégas Packaging Design

Zoégas was founded in Helsingborg in 1886 and is today one of Sweden’s most well known and loved brands. As an expert within dark roast coffee Zoégas offers both a range of best selling blends as well as new blends and explorations that keep developing the category. Our assignment was to create a packaging design thoughout the whole assortment, that in a modern way expresses genuine expertise in dark roast coffee, and that clearly categorizes the different series and products.



The result is a strong and coherent visual expression, yet with clear differentiation and a lot of dynamics and personality throughout the assortment; the basic Z range, the upgraded Seleced range, Organic products, the summery Mellanrost, Professional espresso range, Seasonal limited editions and Limited editions based on brand values or taste exploration.

Selected Range

Z Range

Mellanrost

Specialkaffe

Professional