Brand journey and visual identity

Aco Brand Journey

The design assignment for ACO includes a full brand journey - from brand strategy, new over all visual identity and new packaging design thoughout the whole assortment. The over all identity is created to express modern nordic simplicity with crafted details that connect to the brand’s heritage. A strong visual core is consistent though the assortment and units, yet with a clear differention between the different product series and price levels.

“I've never worked with an agency that been as cooperative activities targeted by NORD. It has felt like we were a team rather than that we had a traditional agency-client relationship.” Julian Read, Former Marketing Manager at ACO