Visual Identity


A new brand identity was created for Epoq, kitchens at Elgiganten, including instore communication, a catalogue/magazine and different new image styles. The typeface Value Epoq was custom made together with Colophon Foundry to align better with the logotype. The catalogue was created as an inspirational magazine rather than a product catalogue, filled with curated editorial articles and images.

Design for Epoq catalogue.