Fossil Free Living

360 Re-branding

Once an appreciated, popular and iconic brand, proudly owned by all of us (in Sweden). But after controversial investments and challenged expansions into coal and gas, Vattenfall had lost the Swedish people's trust. With new commercial goals and the ambition to regain confidence from employees, customers, partners and owners, as well as being established as one of Europe's leading energy companies, a new purpose was set: "We exist to power climate smarter living".