Visual identity

NEW VISION is a charity organization that offers free eye tests and provides free glasses to children in Mali, West Africa. Our assignment was to create the organisation’s visual identity. Our idea was to let the visual identity mirror exactly what they do - the logotype is based on symbols used in eye tests for illiterates, the colours are based on red-green color blindness tests. The identity itself became an eye test.


Until December 2018, more than 10 000 children have been screened up until and 1600 children has got new glasses.