A developed visual identity 
For Plantagen we created an updated visual identity giving the brand a more clear, coherent and modern look, as part of the transition to clarify the brand and making the shops into wellness spots rather than garden centers. The logotype was kept but the other design elements and the design system was developed to create a powerful, understandable and reliable total brand expression. The new Plantagen became a more inspirational and attractive brand, refreshed and inspired by nature.