Train for life

In the world of fitness, the gym chain Actic, with over 170 locations in Europe, wanted a new identity that stood out in the category and a positioning that resonated better with people seeking to get in shape. Through the positioning “Train for life” Actic transitioned from the cheering buddy to a professional and motivating coach. And the new identity reflected the shift with a modern, active, inspiring expression with a sense of being in constant motion.