Willys E-Commerce

Structure & Design

With over 100.000 groceries, our challenge was to create a steady and an intuitive foundation, making it possible for costumers to quickly find what they are looking for. Our main goal was to make an easy, clean and predictive e-commerce, taking away all the things you don’t need to complete a purchase. To make this possible we created three key components; easy access search, category navigation and a responsive grid putting focus on the products. The result is a minimalistic, straight forward and uncluttered design focusing on fewer components with greater impact.


A streamlined experience

To create a better and more streamlined shopping experience for Willys, the online store is complemented with a pick up point at the physical store. The design and functionality of both the digital and physical presence are developed simultaneously to ensure a synergetic visual appearance and experience.