Closing the gap
Abba The Museum
Digital brand redesign
Brand implementation
Motion concept
Photo style
User research
UX design
Digital design
The new ABBA The Museum e-shop, featuring unique elements and an immersive experience, has captured the attention of both loyal and new fans. Since its launch in June 2024, Pophouse has reported a significant increase in conversions and first-time visitors.
With a global audience in mind, the project aimed to create an even more engaging experience that brings fans closer to ABBA. NORD ID's vision was to strengthen the bond between the fans and the band, regardless of where they are in the world.
The artist merchandise market is a rapidly growing industry with significant potential for annual growth. Competing with global icons like Taylor Swift, the Rolling Stones, and Travis Scott, we set out to create the world's most exciting artist merchandise e-commerce platform. Our goal was to redefine the shopping experience and set a new standard that resonates with music fans worldwide.
