Making a move - the right way
Adressändring
Identity
Visual brand concept
Art direction
Production
Each year over 30 million letters are sent to the wrong address in Sweden. Adressändring – a commercial service offering businesses and households services that ensures that all their postal mail are forwarded to their new address when they move.
To connect and resonate with the broad masses, a warm, authentic visual concept was developed with notes of smart humour and energy. An important aspect, to connect the images to the overall visual identity, was to incorporate – in a natural and non-intrusive way – the brand colour palette into the styling and props.
