Global campaign
Art direction
Visual brand concept
Production
To showcase the diverse styles, guests, and offerings from Best Western’s extensive portfolio of hotels – all while maintaining a cohesive image, appearance, and ambiance – we delved deep into our subject matter. Our focus was on capturing moments and highlighting the details that truly make a difference when selecting a hotel. As a result, we created a warm, energetic, and intimate atmosphere that exudes a personal, relaxed, and welcoming vibe.