Experience a different kind of hotels

Best Western

Global campaign
Art direction
Visual brand concept

Experience a different kind of hotels.

To capture the variety of styles, guests, and offers from Best Western’s wide portfolio of hotels – yet convey a cohesive image look and feel – we got close to our subject matters, capturing the moments and focusing on the details that make the difference when choosing a hotel. We created a warm, energetic, and intimate atmosphere that feels personal, relaxed, and welcoming.