A Swedish rebel

A unique collection of four introductory bottlings from BOX Distillery in Ådalen, Sweden. "The Pioneer" marks BOX Distillery's first young whisky release, followed by "The Challenger". This project encompassed a redesign of the visual identity and the creation of a new packaging concept. Drawing inspiration from the distillery's northern Scandinavian location, the design showcases genuine expertise, exceptional quality, and meticulous attention to detail. Nevertheless, it maintains a youthful, rebellious spirit on the shelf.