Ease into the future

Cryptonow believes that digital money has the potential to create a fairer and more efficient world for everyone. Their goal is to make it accessible and understandable through services and products that allow you to learn, explore, and invest in digital currencies - in a safe and simple way, right at your fingertips.

Since their launch in Switzerland in 2017, Cryptonow has grown steadily. In preparation for their international expansion, they needed a clear and cohesive brand identity. This identity would enable them to convey trust and reliability, which would attract a non-digital savvy, financially conservative target group.

Cryptonow offers a unique, less tech-heavy approach for consumers to explore cryptocurrencies, enabling them to "Ease into the future of crypto". This ethos has shaped the strategic direction, leading to the creation of the brand's visual identity, centered around a fluid and dynamic curve. This curve is not just a design element – it symbolizes simplicity and serves as a visual metaphor for a guiding path towards the future.

Incorporating our strategy “Ease into the future of crypto”, reflected in the brand’s softly curved symbol, we have carefully infused a sense of ease into every detail of the identity.  This includes brand devices, illustrations, photography style, and icons. The color palette has been thoughtfully selected to embody two pivotal elements of Cryptonow’s identity: communicating trustworthiness and resonating with excitement and energy.

The fusion of effortlessness, ease, and dynamic energy results in a bold and inviting brand identity that can convey complex ideas by transforming them into designs that are not only visually captivating but also easily comprehensible.