Building bonds


Brand strategy
Brand identity
UX design / Digital

Building bonds that last.

Since its founding, CureMedia, Sweden’s leading influencer marketing agency, has experienced continuous growth. After almost 10 years with a focus on fashion and beauty, it was time to broaden their offer, both categorically and geographically. To achieve this, they needed a new strategy and a new identity to go with it.

Strategy informs identity.

CureMedia are experts in creating genuine connections between brands and their target audience – through data-driven, optimized influencer marketing that works. The strategy was simply to enhance that relationship and highlight the bonds that allow brands to build.    


Few but hardworking elements.

The handwritten style, infused into the elegant and timeless foundation, connects the elements through a feeling of human presence. It visualizes not only the personal aspect of influencer marketing but also highlights the brand promise.