Moments made sweeter

In a shelf crowded with countless packages competing for attention, Dazzley blended in rather than stood out. The products looked anonymous – a budget alternative without character or clear reason to choose it over others. As the expression lost its spark, so did the range’s appeal and sales.

We gave the brand a distinctly Swedish voice – one that spoke with taste and warmth. With a new logotype, a brighter colour palette, and playful patterns, Dazzley found its personality again. The updated design system brought clarity and recognition across every product category.

Through a refreshed tone of voice and a vibrant new look, we brought life back to the shelf – transforming indifference into desire.