Spaces falling into place

Easypark

Visual identity
Digital design and brand site
Signage
Communication templates
Illustrations and art direction

EasyPark is a global leader, aiming to make cities more livable by offering mobility-related services across parking, traffic data, and innovative integrations. The conceptual brand world, "Movable space, everything falling into place," is built around the oblong-shaped "Spaces" brand device – with its flexible application adding to a sense of perceived mobility where the space itself is populated throughout the design system.

The entire identity embraces a broadened pink and lilac color palette, instantly recognizable as EasyPark, while also offering a more nuanced and modernized appearance.

Within the identity, the infographics, iconography, templates, and signage are all incorporating the “Spaces” brand device, supporting both communication, aiding function and focus, as well as creating a playful and sophisticated appearance. In both analogue, digital and physical space.

Similarly, the imagery adds both energy and personality to an otherwise traditional category, transforming EasyPark into a lifestyle choice, not just a parking app, expressing the "The keep moving energy".