Moments make the man

Introducing the first-ever global brand campaign for Swedish affordable luxury shirt maker, ETON, featuring pole-vaulting superstar Mondo Duplantis. This campaign marks the launch of a new strategic communication platform, developed by NORD ID in collaboration with ETON’s in-house team, focusing on the defining moments in life. Visually, we aimed to get closer to the person behind the superstar, presenting a more intimate portrait of a young man and the moments he experiences that will define and shape his identity.