Moments make the man


Global campaign
Art direction
Visual brand concept

Moments make the man.

A first ever, global, brand campaign for the Swedish affordable luxury shirt maker ETON starring pole vaulter superstar Mondo Duplantis. The campaign marked the launch of a new strategic communication platform, developed by NORD ID in collaboration with ETON’s in-house team, that highlights the moments in life that define who you are. Visually we wanted to get closer to the person behind the superstar. To show a more intimate portrait of a young man and the moments he experiences that will define him.