Digital experience
UX design
Digital design
Motion design
Packaging concept
Competition
Campaign site and product design for Vattenfall’s latest initiative - Industrial Emissions Face Mist. Vattenfall, one of Europe’s leading companies and producers within the energy sector, aims to become a leader in enabling people to work towards fossil freedom in their everyday lives. This focus is incorporated into all Vattenfall’s brand activities, the latest being the Face Mist campaign. The campaign showcases Vattenfall’s progress in powering the production of fossil free hydrogen, a fuel that emits clean water instead of carbon dioxide. The goal was to reach a broader audience, beyond the energy sector. To achieve this, a Face Mist was created using wastewater from fossil free hydrogen production, combined with well-known ingredients, resulting in a refreshing beauty product.
The visual concept was entirely based on water, from the bottle’s 3D printed cap to Cara's custom-made dress and the flowing scrollytelling featured on the campaign site.
The site itself experienced a 792% increase in page views compared to the previous brand campaign of a similar scale, a figure unprecedented on past Vattenfall landing pages. A significantly larger percentage than usual came from social media (20%), demonstrating that we had reached the broader audience we aimed for.