Inspired by nature

Giving life to Plantagen, Nordic's leading nursery (plants and garding store), by creating a more quality oriented brand identity that feels both grounded, earthy yet inspiring: A typeface that adds both a feeling of knowledge and "greenery"combined with crafted illustrations that emphasize the manual love and labour of gardening, used as both decorative elements and tactical containers. And with a colour scheme that communicates the lifestyle of the home gardener, but also empower the tactical and commercial communication.