Inspired by nature

Giving life to Plantagen, Nordic's leading nursery (plants and garding store), by creating a more quality oriented brand identity that feels both grounded (earthy) yet inspiring: A typeface that adds both a feeling of knowledge and "greenery"combined with crafted illustrations that emphasize the manual love (and labour) of gardening, used as both decorative elements and (tactical) containers. And with a colour scheme that communicates the lifestyle of the home gardener, but also empower the tactical and commercial communitation.