Inspired by nature

We brought new life to Plantagen, the Nordic region’s leading nursery and garden retailer, by creating a quality-oriented brand identity that feels grounded and earthy yet inspiring. A custom typeface adds both a sense of expertise and a touch of “greenery,” while hand-crafted illustrations highlight the care and craftsmanship of gardening, serving as both decorative elements and tactical containers. The color palette evokes the lifestyle of the home gardener while also supporting clear, impactful commercial communication.