Unleash mondays


Art direction
Communication concept

A seasonal campaign for fashion retailer KappAhl built on the strategic insights that clothes have a big impact on how we feel, how we act and how people perceive us. Insights that led to the communication concept that urges people to unleash themselves through the way they dress. Clothes can’t solve all issues of course, but they can help you feel just a little bit better – especially on Mondays.