Supernormal Greens

Ljusgårda

Brand strategy
Visual identity
Packaging concept
Digital design and brand site
Communication concept
Illustrations and art direction

Ljusgårda is an entrepreneur-driven company in the south of Sweden that grows greens vertically, indoors, and within a circular cultivation system. Why? Because the conventional way of growing greens isn’t good enough anymore. The circular system allows Ljusgårda to grow salad, all year round, with 0% pesticides, significantly reduced water usage, and a 50% lower climate footprint compared to imported salad. With this insight, we created the brand and concept "Supernormal" – the supernormal way to grow perfectly normal salad.

Supernormal

For the concept, we designed a unique appearance that captures the essence of the "Supernormal" ethos. It showcases a rebellious look for a rebel salad, clearly illustrating why normal is no longer good enough.