Making data dance

As one of the world’s leading marketing intelligence platforms, Funnel offers unparalleled product performance. Building on its technical prowess, the brand needed to become not only instantly recognizable but also charged with emotional power.

At the core is the idea of how Funnel makes data dance. By redefining and visually capturing data as shapes and points of data in a dynamic design system, it works equally well in still images and motion. These shapes also form the core of the new logotype and serve as containers for imagery while empowering iconography and infographics.

Coherent, consistent, playful, and powerful, this design demonstrates that organized data can be fun, engaging, and visually appealing.