Breathe freely
Nezeril
Brand strategy
Brand identity
Product portfolio strategy
Product design concepts
Packaging design
Visual communication
Brand communication
Campaign toolboxes
As the original Swedish brand for nasal congestion relief, Nezeril set out to reclaim its position as the leading brand in Sweden. The strategic brand concept, "Breathe Freely," captures the essence of Nezeril’s products while effectively communicating that there is a tailored Nezeril solution for every type of nasal issue.
Breathe freely
The brand concept comes to life through a vibrant, emotionally engaging world of colour diversity, elevated by a cohesive image style, striking packaging design, and clear product communication.
Breathe freely
The campaign was executed across TV, social media, digital display, and in-store channels.
