Shaping the way we live

Skanska, a global player in construction and society, was founded in Sweden over 135 years ago and has since become an iconic brand worldwide. We developed the new brand positioning: "The knowledge and foresight to shape the way we live" to reflect Skanska's values and emphasize the impact of every decision. Based on this insight, we created the "Shaping" design concept, focusing on construction, shapes, precision, innovation, and distinct architectural references. Within a predominantly traditional industry, the concept conveys the story of how Skanska shapes the way we live.