Shaping the way we live

Skanska is a global player in construction and society at large, founded in Sweden over 135 years ago and now an iconic brand all over the world. We developed the new brand positioning "The knowledge and foresight to shape the way we live" to reflect Skanska's values and the understanding that every decision impacts. From this insight we created the design concept "Shaping" which focuses on construction, shapes, precision, innovation, and distinct architectural references. In an otherwise traditional category, it tells the story of how Skanska shapes the way we live.