Shaped by people

The image style embodies a direct reflection of the Skanska strategy. As storytellers, the images serve as vessels, conveying the methods, locations, and people for whom Skanska develops our living environments. The style of the imagery is optimistic, confident, and vivid, characterized by clarity and sharpness. The color palette is natural, yet rich and full of life. A distinctive aspect is the inclusion of pronounced directions, angles, and shapes within each composition.

Skanska, a global player in construction and a significant contributor to society, was established in Sweden in 1887 and has since evolved into an iconic brand recognized around the world.

We developed the new brand positioning "The knowledge and foresight to shape the way we live", to encapsulate Skanska's values and demonstrate an understanding of the impact of every decision. Stemming from this positioning, we created the "Shaping" design concept, which emphasizes construction, shapes, precision, innovation, and distinct architectural references in an otherwise traditional category. In essence, it tells the story of how Skanska shapes the way we live.