Skanska's global website
Skanska.com
• Design principles and North Star
• Journey mapping
• Digital and CX strategy
• Stakeholder workshops across markets
• Customer research and synthesis
• Information architecture
• UX and UI design
• Block-based design system
• WCAG 2.1 AA
• Requirement specification
As one of the world’s leading, global construction companies - operating decentralised across 11 countries, 4 business units and with 9 different target audiences - Skanska needed a completely new website to cater for this complexity: Working harder for the business, providing unique and relevant content and in a way that continues build the brand. NORD ID developed the web strategy, digital design principles, all customer journeys for the key target groups, UX & user testing, final digital design as well as QA and development support to deliver a world class digital experience.
About the project
Not an upgrade, but a digital transformation. Moving to a customer-first thinking in everything from information architecture to content and to experience. Creating a platform that creates immediate business results: Intended for conversion, ready for AI and for performance marketing - all measured and analysed. Effective and efficiently designed and built around a unique block design system, inspiring templates and rolled out with all relevant training & governance.
Collaborative process
The successful implementation stems from a collaborative, workshop & sprint-based UX & design-approach, supported by strong insights from analysis and user testing. The core design system, in its own right, creates consistency for the decentralised global organisation - aligned behind the goals and quality of the digital experience that the new skanska.com provides.
