Taste of Sweden

Scan embodies the essence of Swedish flavour, offering iconic products such as Mamma Scans Meatballs, Falukorv, Julskinka and Bullens Sausages. In 2010, we were tasked with revamping the overall appearance for Scan, including design strategy, brand architecture, and packaging concepts for all existing and new product lines. Central to this was the concept "Smaken av Sverige" – the Taste of Sweden, emphasizing that all Scan products are made with ingredients sourced exclusively from Swedish farmers.