Omni brand experience

The updated look for Willy’s – one of Sweden’s largest chains of groceryThe updated look for Willy's, one of Sweden’s largest grocery store chains, was designed to give the brand a more zestful, vivid, and modern feel. A design approach that seamlessly merges the physical store concept with the digital experience of the e-commerce platform and app. Bolder and clearer were our guiding principles when developing the design and functionality of both digital and physical spaces. To ensure a coherent experience, a new tone of voice was developed for all in-store communication. To create an improved and more streamlined shopping experience, the design and functionality of both digital and physical spaces were developed simultaneously, ensuring a synergetic design experience.