Broader thinking

Vattenfall

Brand strategy
Brand identity
Brand architecture
Digital brand experience
Digital design system
Digital asset management
Visual brand concept
Custom typeface design
Iconography
Brand implementation
Sound identity
Motion identity
Spatial identity

Vattenfall, a highly respected, well-regarded, and iconic brand, is proudly owned by the Swedish people. However, following controversial investments and problematic expansions into coal and gas, Vattenfall's reputation suffered. To regain the confidence of employees, customers, partners, and owners, and to establish itself as one of Europe's leading energy companies, Vattenfall set a new purpose: "We exist to power climate-smarter living".