Payment architects
Verifone
Global digital design experience
User research
UX design
Digital design
Digital strategy
A global leader in not only payment devices but also entire payment systems, Verifone, has grown through acquisitions to encompass e-commerce and much more. As the “Payments Architect” shaping ecosystems for an ever-changing world of commerce landscape, the redesigned identity is centered around the visual idea of interconnected modularity that is both physically tangible and digitally emphasized, creating a truly omni-commerce experience. Featuring interconnected “dots” at its core, the new design encompasses everything from the logotype to the typeface, forming a flexible and visually striking system with 3D shapes, conceptual iconography, interactive icons, and web design. This creates a fully immersive experience, ensuring brand consistency and relevant standout across all channels, while offering endless potential for variation to accommodate Verifone's physical devices, digital products, services, and environments.
Our approach
To address all the challenges, we conducted extensive research to understand the needs of Verifone's target audiences. We created a comprehensive digital strategy, which led to a user-friendly website design and a streamlined user experience. Our team collaborated closely with Verifone's team members to ensure the new website accurately reflected the company's brand and values while also showcasing its extensive product portfolio more effectively.
Business needs
The objective was to enhance conversion rates, generate high-quality leads, bolster the company's reputation as an industry thought leader, and reduce support inquiries by providing clear and informative content.
