Payment architects

A global leader in not only payment devices but also entire payment systems, Verifone, has grown through acquisitions to encompass e-commerce and much more. As the “Payments Architect” shaping ecosystems for an ever-changing world of commerce landscape, the redesigned identity is centered around the visual idea of interconnected modularity that is both physically tangible and digitally emphasized, creating a truly omni-commerce experience. Featuring interconnected “dots” at its core, the new design encompasses everything from the logotype to the typeface, forming a flexible and visually striking system with 3D shapes, conceptual iconography, interactive icons, and web design. This creates a fully immersive experience, ensuring brand consistency and relevant standout across all channels, while offering endless potential for variation to accommodate Verifone's physical devices, digital products, services, and environments.