Payment architects


Brand strategy
Brand identity
Custom typeface design
Digital brand experience
Brand voice
Motion identity
3D creation
Event concept
Brand implementation

A global leader not only in payment devices but also in payment systems, Verifone has grown through acquisitions to encompass e-commerce and many other payment-related services. As the payment architects shaping ecosystems for an ever-evolving world of commerce, their redesigned identity is now centered around the visual idea of interconnected modularity, which feels physically tangible and emphasizes the digital to create an engaging omni-commerce experience. With interconnected dots at the core, everything from the logotype to the typeface was redesigned and shaped into a flexible, visually striking system: fluid shapes, conceptual pictograms, interactive icons, and digital design. This created a fully immersive identity, ensuring brand consistency and relevant standout across all channels, and providing endless variation potential that serves Verifone’s physical devices, digital products, services, and environments.