Closeness to clouds


Brand strategy
Brand identity
Digital brand experience
Motion identity
Illustration style
Art direction

Behind a strategic divestment of its core business, Binero set itself on the journey to redefine itself as a leading cloud architect empowered by their own sustainable infrastructure & servers, and a closer, more local client anchoring. Unique in its proposition, we wanted to break from the traditional presentation of both consultancies and cloud-based service providers, creating a truly unique positioning of how Binero shapes sustainable clouds, and translate it into an even more unique experiential identity: Closeness to clouds.