Positively clever

As one of Europe’s largest companies within cable management systems, we helped strategically reposition the WIBE group of companies beyond their world leading product quality and design. Through customer research we identified a differentiating unique mindset of proactive responsibility, combined with creative, clever solutions that helps unburden their customers: Problem solvers creating clever, uplifting solutions, together.

Taking their iconic hexagon product heritage into a new symbol, we modernized the traditional B2B colors with a fresher palette, creating a coherent look across typography (look at the beautiful descenders), illustrations and iconography – all reminiscent of the core cable management product.


In a traditional category focused on rational presentations of products and services, Wibe stands out with a contemporary and emotional identity that both communicates engineering and intelligence aswell as a human presence with a constant positive energy. Adapted for a digital world.