Working for fossil freedom

The image style is a key asset for Vattenfall’s brand recognition — a visual translation of the brand strategy: 'We’re working for fossil freedom'.
 
With clear Nordic light and pastel colors, we express Vattenfalls Nordic heritage. Through balanced compositions with epic horizons and wide long views, we symbolize progress and looking forward. The concept of 'we do not shy away' is conveyed through a confident, direct gaze into the camera — whether in motion or stills.
 
The image style creates a unique and distinctive look, setting Vattenfall apart from its competitors.