För ett smakfullare liv
Zoegas
Visual identity
Packaging design
Digital design and brand site
Illustrations and art direction
Typeface design
A successful collaboration over 7–8 years that included complete design and assortment strategy, packaging concept & packaging design, naming system and instore communication. Although the identity was reviewed at the beginning of the collaboration, a more comprehensive overhaul was done later and included typography, illustrations, imagery, website and also the updated Professional logo.
We created unique designs for each limited seasonal roast released by Zoegas during these years.
“För ett smakfullare liv”
When the Brand Identity was re-visited we created the concept “För ett smakfullare liv” in order to educate the consumer about dark roast coffee and to make each product have an identity of its own.
Mellanrost
A new design for Zoégas mellanrost – created to maximise shelf stand out in order to fight the competing brands mainly offering medium roast coffee. The packaging concept and idea was created by us and the illustrations done by Jens Magnusson.
Zoéas seasonal and limited blends
Unique designs for each limited seasonal roast released by Zoegas during the years of our collaboration.
