For a tastier life
Zoégas
Visual identity Packaging design
Digital design and brand site
Illustrations and art direction
Typeface design
Our long-standing collaboration with Zoégas spans many years and includes a full design and assortment strategy, packaging concept and design, naming system, and in-store communication. The brand identity was first reviewed at the start of the partnership, followed by a more comprehensive overhaul that encompassed typography, illustrations, imagery, the website, and an updated logo for the Zoégas Professional assortment.
For a tastier life
When the brand identity was revisited, we introduced the concept “For a tastier life” to educate consumers about dark roast coffee and to give each product a distinctive character.
Medium roast
To strengthen shelf impact and stand out among competitors, most of whom focus on medium roast coffee, we created a bold new design for Zoégas Medium Roast. Our team developed the packaging concept and idea, while the illustrations were crafted by Jens Magnusson.
Seasonal and limited blends
Throughout the collaboration, we designed a series of unique packages for Zoégas seasonal and limited-edition blends, ensuring each release felt special and collectible.
